Legal

Privacy Policy

How we collect, use, and protect your personal information.

Last updated: March 2026

Who we are

The Crown Inn is operated by Old Amersham Hotels Ltd, a company registered in England and Wales. Our registered address is 16 High Street, Old Amersham, Buckinghamshire HP7 0DH.

We are the data controller for the personal information we collect through this website. If you have any questions about this policy or how we handle your data, please contact us at crown@oldamershamhotels.com.

What personal data we collect

We collect the following categories of personal information:

  • Contact and enquiry data: name, email address, and the content of any message you send us through the contact form.
  • Booking data: when you make a reservation, our booking partner collects your name, contact details, and payment information. Please see their privacy policy for details.
  • Technical data: IP address, browser type, device type, pages visited, and time spent on the site — collected via analytics cookies with your consent.

Why we collect it

Contact form enquiries

When you submit an enquiry through our website, we use your name, email address, and message to respond to your query. Our legal basis for processing this data is legitimate interests — we have a legitimate interest in responding to enquiries from prospective and existing guests.

We retain enquiry records for up to 12 months, after which they are deleted.

Analytics

With your consent, we use Google Analytics 4 to understand how visitors use our website. This helps us improve the site. We do not share this data with third parties for advertising or any other purpose. Our legal basis is consent. You may withdraw consent at any time via the Cookie Settings link in the footer.

Marketing & advertising

With your consent, we may use third-party tracking pixels (Meta, TikTok) to measure the effectiveness of our advertising and to show relevant adverts on those platforms. Our legal basis is consent. You may withdraw consent at any time via the Cookie Settings link in the footer.

Who we share your data with

We do not sell your personal data. We share data only where necessary:

  • Email service provider: we use an SMTP service to send and receive email. Your enquiry details are transmitted through this service solely for the purpose of delivering our reply.
  • Analytics and advertising platforms: with your consent only — Google Analytics, Meta, TikTok. Each platform is governed by its own privacy policy.
  • Booking partner: when you click "Book a Room" you are directed to a third-party booking platform. Their privacy policy applies to data you provide there.

Your rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

  • The right to access the personal data we hold about you.
  • The right to rectification — to have inaccurate data corrected.
  • The right to erasure ("right to be forgotten") in certain circumstances.
  • The right to restrict processing in certain circumstances.
  • The right to data portability where processing is based on consent.
  • The right to object to processing based on legitimate interests.
  • The right to withdraw consent at any time where we rely on consent.

To exercise any of these rights, please contact us at crown@oldamershamhotels.com. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

For detailed information about the cookies we use, please read our Cookie Policy.

Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. Enquiry data is stored on our server and is only accessible to authorised members of staff.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in the law or our practices. The date at the top of this page shows when it was last revised.

Contact us

The Crown Inn
16 High Street, Old Amersham, Buckinghamshire HP7 0DH
Email: crown@oldamershamhotels.com
Tel: +44 (0)1494 721 541

Book direct for our best rate